Campaign | Jun 1
Berlin, as the home of OPTIMISTIC RUNNERS™, reflects the essence of the brand, embracing the diversity and individuality of each of its inhabitants.
We wanted our collection to reflect the city's ability to inspire people to push their boundaries, to be themselves and feel free to do whatever they want.
Taking to the streets of Berlin, we tried to capture the chaotic nature of the city and its harmonious relationship with running. From busy intersections to serene park trails, our lenses were focused on capturing the unbridled energy and wild beauty that intertwine in this urban playground.
