Started in Berlin
SS 2023

Started in Berlin
Campaign | Jun 1
Berlin, as the home of OPTIMISTIC RUNNERS™, reflects the essence of the brand, embracing the diversity and individuality of each of its inhabitants. We wanted our collection to reflect the city's ability to inspire people to push their boundaries, to be themselves and feel free to do whatever they want. Taking to the streets of Berlin, we tried to capture the chaotic nature of the city and its harmonious relationship with running. From busy intersections to serene park trails, our lenses were focused on capturing the unbridled energy and wild beauty that intertwine in this urban playground.
Idrica wears a Biflex Longsleeve and a Nylon Cap
Idrica wears a Ripstop Tank Top, Short Tights and a Belt Bag
Hannah wears a Biflex Longsleeve and a Biflex Tank Top
Idrica wears a Biflex Longsleeve, Tights and a Nylon Cap
Models: Idrica F, Hannah Brenner, Nina Schütz
Art Director: Max Henri Van Christensen
Photo: Max Henri Van Christensen
Style: Nastya Klychkova
Makeup: Diego Fraile
Makeup assistant: Marília Rohr
Producer: Yulia Roth
Style assistant: Masha Raeva
Date: May 2023
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